Paid Media Executive

Extraordinary Care. Extraordinary Culture. Extraordinary Careers.

At Helping Hands, kindness is our foundation. From our first kitchen‑table beginnings to the thousands‑strong team we are today, we’re united by one belief: everyone deserves to live well in the place they call home. If you’re passionate about creating meaningful digital experiences and want a role where your work genuinely helps families find the care they need, there’s a place for you here.

To support our ambitious growth plans, we’re recruiting a Paid Media Executive to drive high‑quality customer acquisition and recruitment leads across our paid channels.

This is a hands‑on performance role with direct accountability for cost efficiency, lead quality and scalable acquisition. You’ll manage significant budgets, optimise multi‑channel campaigns and play a key part in shaping our digital growth strategy.

Salary : £35,000 per year 

The role

You’ll take ownership of paid media performance across Google, Microsoft, Meta, Display, Reddit and emerging platforms, ensuring every pound spent delivers measurable commercial return. Working closely with Digital, Sales, Recruitment and wider teams, you’ll help families and jobseekers find the support they need through efficient, data‑driven acquisition.

Key responsibilities include:

• Managing and optimising campaigns across Search, Display, Demand Gen, Bing and social platforms
• Delivering against cost per acquisition, cost per hire and volume targets
• Monitoring daily performance and allocating budget based on commercial return
• Identifying scaling opportunities while managing diminishing returns
• Building structured testing roadmaps across audiences, creative, bidding and landing pages
• Analysing regional and branch performance to improve cost efficiency
• Maintaining Looker Studio and Excel dashboards to track KPIs
• Supporting quarterly forecasting and channel allocation planning
• Improving tracking accuracy across GA4, HubSpot and wider systems
• Using automation tools (Zapier, Make.com) to streamline lead routing and operations
• Providing clear performance reporting and commercial insight to senior stakeholders

Who you are

You’re a performance‑driven paid media specialist who thrives in a fast‑paced, high‑accountability environment. You combine analytical rigour with commercial awareness, and you’re comfortable turning data into meaningful action.

You bring:

• Hands‑on experience managing paid media campaigns across Google Search, Display, Demand Gen and Bing
• Experience managing meaningful monthly budgets with clear performance accountability
• Strong understanding of CPA, CPL, lead quality and revenue contribution
• Advanced reporting skills, including Looker Studio and Excel
• Working knowledge of GA4 and CRM tracking (HubSpot desirable)
• Experience running structured A/B tests with clear hypotheses and outcomes
• A strong analytical mindset and attention to detail
• Clear communication skills across technical and non‑technical teams
• Desirable:
• Experience with Reddit or emerging ad platforms
• Experience in multi‑location or local advertising
• Familiarity with automation tools such as Zapier or Make.com
• Understanding of lifetime value or contribution analysis

Why Helping Hands

• A pivotal role driving acquisition for a purpose‑driven organisation
• Hybrid working from our Alcester Support Office
• A collaborative, supportive and performance‑led digital team
• Real influence over channel strategy, testing and commercial outcomes
• A workplace where everyone is welcomed, supported and valued

Helping Hands is proud to champion a diverse and inclusive workforce. All applications are considered fairly under our Equality and Diversity Policy.